ELF Power Grip Primer + Niacinamide for Hydrating Skin

Your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup, making your skin's future look brighter. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

The Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear, while niacinamide helps smooth and brighten the look of dullness. This primer is ideal for all skin tones and goes on completely clear, creating a dewy, glowing finish.

To use, apply the makeup primer evenly to your face before applying makeup using your fingertips to pat it into the skin. The warmth of your fingers will help the product melt into your skin for even application. Allow 30 seconds for the primer to set before applying your makeup.

All e.l.f. products, including the Power Grip Primer, are made from skin-loving ingredients you want, minus the toxins you don't, all at good-for-you prices. Additionally, all e.l.f. products are 100% cruelty-free and vegan, because kindness is chic.

In summary, your skin's future looks bright with the Power Grip Primer, now infused with niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion, smoothing and brightening the look of dullness, and creating a dewy, glowing finish that's ideal for all skin tones. Apply it evenly to your face using your fingertips before makeup, and enjoy the long-lasting wear and skin-loving benefits of this cruelty-free and vegan primer.

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